Next Intake: March 2026 | 7 Spots Remaining (10 per quarter) | Applications Close February 28th

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UNLOCK YOUR THRIVING PRIVATE PRACTICE WITH ON-DEMAND SUPPORT

Imagine Being Able at the Push of a Button to Have Access to the Brain and Experience of Somebody Who Has Spent 30 Years Building Their Private Practice

WELL NOW YOU CAN AND GET ALL YOUR QUESTIONS AND CONCERNS ANSWERED AROUND YOUR PRIVATE PRACTICE PROBLEMS WITH THIS BRAND NEW APPROACH
YOU ARE TIRED OF...

Patchy bookings and the anxiety that comes with them

Inconsistent income and not knowing when or if you'll be able to pay yourself

Lowering your fees to try and fill the diary

Creating programs nobody signs-up for 

Making products like journals and workbooks that don't sell

Wondering if you're really cut out for private practice

Avoiding doing your taxes because of the embarrassment, shame or guilt around the numbers

The guesswork involved in trying to fix the situation

Trying things that just don't work for you

AND YOU'VE ALREADY TRIED...


Doing it on your own and figuring things out as you go

Asking your supervisor for help but they gave you advice you'd already tried

Business courses but they weren't helpful either

NOW YOU'RE LOOKING FOR A BETTER WAY TO SEE TANGIBLE RESULTS IN YOUR BUSINESS 

You want to start or build your practice in a way that is ethical and feels good instead of icky, right?

Here's a Bold Question For You...

What if you could stop second-guessing every business decision and instead know exactly what to do to create your thriving practice while staying true to who you are and what matters most to you?

Keep reading and I'll show you exactly how!

But first, let me share something with you...

When I launched my private practice over 30 years ago, I was practically bouncing off the walls with excitement. Logo designed, website built, a great room to work from... I had everything ready and just knew the clients would start booking.


Spoiler alert: they didn't. There I was, sitting in my beautiful empty office, haemorrhaging money and beginning to panic. But the real nightmare wasn't just the lack of clients, it was being constantly stuck with absolutely no idea what to do. I was working my butt off and nothing was changing. 

One of my biggest challenges was that marketing felt so wrong. I avoided promoting myself for fear of being judged or doing something wrong, undercharged to attract clients and didn't use my policies (like cancellations) because they felt wrong.

I saw myself as a practitioner and not as a practitioner AND a business owner. To me, therapist = good, business owner = asking for money = bad. 


Everything changed for me when I started to look at how I saw myself and how I needed to see myself if I was going to turn this around. This realisation later became one of the pillars of my private practice coaching framework, the first and only business coaching framework specifcally for private practice.

Here's what I know about starting and growing a successful private practice

It's doable no matter what your profession, background or experience

Systems can give you back your sanity (and time) 

Plans, like a business plan and or a marketing plan, often remove overwhelm 

Help in the moment trumps waiting 4 weeks for your next supervision session

Decisions are better when they're made from the data and not in reaction or response to something

Business ownership is a role that successful practitioners step fully into, balancing it with their therapy work 

It's quicker with help from someone that's done it before than it is to figure it out alone

Introducing...

Practice Momentum

The first and only business coaching framework created for women working private practice.

The latest workforce census (ACA, 2024) shows over 80% of us are women. 


It's not uncommon for women to feel more comfortable with the caring, nurturing role of our work than with the more structured, rigid aspects of business management like planning, tracking metrics and developing business systems. To be successful in private practice, you'll need to learn business skills and feel at ease as a business owner.

That's Why Inside Practice Momentum, You’ll Find:

Specialist Business Coaching to support you in developing your own approach to running the business that feels good and that gets tangible results (like bookings)

Clear, actionable roadmaps to start or grow your practice, designed around you: your goals, your style, your needs

1:1 unlimited, on-demand and personalised support so you get help that's specific to you without waiting

Instant access to my propriety systems that streamline and simplify your business. Think client attraction system, booking system, sustainability system and more.

Flexible delivery that fits around you and your schedule. 

Opportunities to connect with other Practice Momentum private clients 

Results
Listen to reviews by Practice Momentum clients

Chloe

Sascha

Michelle

Real Results

Paying herself after not drawing a wage in her practice for 3.5 years

After three and a half years of pouring her heart into her practice while never paying herself a cent, one of my Practice Momentum clients finally had her breakthrough. The mindset shift changed everything. Suddenly she could see opportunities that had been right in front of her all along. Within weeks, she drew her first pay in years and was dealing with a problem she'd only dreamed of: "too many clients wanting to work with her" She achieved this result eight weeks into the Program




Real Results

Doubled her revenue in her first 90 days


Within her first 90 days in Practice Momentum, this client doubled her practice revenue and is already on track to double it again. Instead of feeling overwhelmed, she's been implementing one practical strategy at a time with guidance to make sure each step is set up correctly before moving to the next. She's no longer lost or second-guessing herself, she simply takes a process, implements it with support, gets results, and moves forward with confidence





Real Results

Booked her first holiday since opening her practice decades ago

This social worker client had never taken intentional time off because she felt guilty leaving her clients and worried she couldn't financially afford to stop working. Through the money mindset coaching in Practice Momentum, she experienced a complete shift that freed her from both the guilt trap and the financial fear that kept her working nonstop. For the first time in her career, she was able to book a planned break without the crushing worry about money or feeling like she was abandoning the people who needed her. She achieved this result 5 weeks into the Program and has already pre-

booked future leave

3 Steps to Transform Your Practice

If your asking yourself
"How is Practice Momentum Different and Can it Really Help Me?"
Then allow me to share...

Practice Momentum is the first and only specialist business coaching program of its kind created for women in private practice. 

It draws upon bodies of clinical evidence including:

IdentityTheory

Role Identity Theory

Positive Psychology

Internal Family Systems Theory

Behavioural Economics

Growth Mindset Theory

Identity Based Behaviour Change

Scaffolding

Self-Determination Theory

Polyvagal Theory

The framework utilises three core pillars. 

Identity 

How you see yourself and what you hold to be true (beliefs) subconsciously determine the results you see in your practice

Capacity

The amount of time, energy, motivation and resources you have to either start or grow your private practice and how use those resources. Managing capacity leads to improved outcomes over short periods of time.

Supported Implementation

Ready access to support during the implementation phase of your business strategy(s) helps ensure better results for your business, your clients and yourself compared to going it alone.


Even with ADHD, you can be successful as both a practitioner and a business owner. My Practice Momentum Method shows you how to run the practice with your fluctuating energy and without losing revenue.

Real Results

Transitioning from paid employment into private practice & increasing days

Within her first 90 days in the program, this couples counsellor, relatively new to private practice, also filled her diary. So much so in fact that she found herself excited about reducing her paid employment and opening up another day in her practice 





Real Results

Increased her annual revenue by 29%


She shared that she was worried about her practice, worried she wasn't getting enough new clients and worried she wasn't making the money she needed from her counselling, guest speaking and supervision services. After checking her numbers, she realised that actually, her annual revenue had increased by 29%




Real Results

Getting inquiries from her social media posts & website

Needing clients and unsure where to start, we focussed first on the website. Despite not being tech savvy, with support in the program, she created a whole new website from scratch, re-did her branding, updated her messaging, and streamlined her processes. She received an inquiry within 2 days of publishing it and then an inquiry from her social media post with the new message with in just 2hrs of posting



Ready to start and grow your private practice with on-demand support from one of Australia's leading industry experts?

Women face a unique set of challenges when it comes to starting, growing and scaling a business and one of the biggest challenges happens when it's our nature to want to give so much and help others, often at our own expense. 

It's been my experience as a business coach that women tend to struggle to find clients, generate revenue, or scale not because of lack of commitment or want, but because they can feel incongruent when they have to move between their therapist hat and their business one. 

Working with a client and then asking for payment feels disjointed and clunky, just like chasing a cancellation fee. Sometimes to avoid the discomfort, we'll try something new instead and this can lead to bright shiny object syndrome. We start lots of things and have lots of ideas but rarely complete them. Or we keep ourselves really busy doing things that are within our comfort zone but never feel like we're achieving anything.

I believe that before strategy, we need to look at who we are and who we need to be first. It's identity work that is values based and once it's done, strategies align differently and results start happening more quickly. This is why I created the first and the only business coaching framework specifically for women counsellors, psychologists and social workers in private practice. 

I'm excited to share it with you! 


Brooklyn

Dr Brooklyn Storme PhD
Specialist Business Coach

Former Psychologist turned Specialist Business Coach for Private Practice

Clinical and Professional Supervisor

Qualified Coach

Special Advisory Board to the Vocational Mental Health Professionals Association of Australia, the largest peak body for vocationally qualified mental health professionals

Private Practice Podcast in the top 5% of podcasts worldwide 

AuADHD 

Private Practice Method developer

Passive Income trainer

Certified in AI 

Practice Momentum is a private & confidential container of support. 

Delivered via flexible voice coaching instead of hour-long ZOOM sessions, you can now access help when you need it making it easier to get help starting or growing your practice even if you're already working or studying.  You can connect with me when it works for you and get help daily. Your business program is tailored to meet your practice needs and you'll have access to 'extras' along the way such as:


Weekly reviews of your work as and when you need it

1:1 Quarterly business planning sessions 

Professional workshops that help to start and grow your practice

Co-working sessions weekly for additional support & accountability

Access to the exclusive Practice Momentum Library that's full of replays, workshops, templates, scripts, swipe files, plans, workbooks, checklists, audios

Access to my Practice Momentum custom GPTs that work inside ChatGPT and have been trained on my framework. These help you market the practice, create content, help you plan, help you create services / courses / programs and price them, work on money mindset and lots more

Private Practice Masterminds are delivered online with replays plus resources are made available. 

As a qualified AI Coach, you'll have access to my exclusive training, templates and shortcuts that save time, can make

money and can be used safely and ethically in private practice.

Weekly body-doubling sessions are available for clients that are neurodivergent and would like to have support as you work on your business.

This can work for you if

Practice Momentum Can Work For You If:

You want to build a business that is sustainable (has regular or growing bookings and revenue)

You're ready to do the inner work alongside the practical if it's needed

You are someone that follows through on things

You understand this is coaching and not a done-for-you service

You value input, feedback and support 

Are ready to learn new skills to start and grow your business

Practice Momentum Is Not For You If

You're looking for overnight results or a magic solution

You shut down when receiving constructive feedback

You implement part of the process and then give up 

You aren't ready to be coached 

Choose the payment structure that works best for your practice.

Investment

Choose the payment structure that works best for your practice. 

(For help with payment options or for support around money mindset, speak with Athena, the Practice Momentum GPT concierge here)

What's the Return on Investment?

Examples of Return on Investment for women counsellors, psychologists and social workers who were starting or growing their private practice and that completed Practice Momentum is below:

Brand New Practices & Growing Practices 

This client had been in private practice less than a year when she joined. She had tried the free business coaching through the government (the guidance was interesting but she couldn't use a lot of the recommendations ie cold DMing people on socials). She also tried a marketing program with a popular influencer but again, the strategies conflicted with the ACA Code of Ethics.

This client wanted to create a business that helped clients and was frustrated at not knowing why it wasn't working for her. Practice Momentum gave her the shifts around her mindset as well as the practical strategies she needed to get the business moving in the right direction.


Although she'd been in private practice for about 18 months, this client wanted to increase her bookings and boost her revenue and wasn't sure how. 

She had some difficulty implementing business strategies and discovered there was a values conflict about money and what it meant to charge it. With support understanding her role as a practitioner and a successful business owner became easier and as a result, her bookings increased, her revenue increased and her retention increased. 

She has taken leave and has clients waiting to see her when she returns in a few months time.

Finishing her qualification, this lovely client wanted to step fully into her private practice and build it. She'd been working part time for a group practice and wanted to learn how to start her own. 

Within the first 90 days, she was seeing clients and as she continued to instal systems that created financial stability, began seeing her income grow. 

It was also a scary time because it was all very new, a lot of learning was involved and she needed to step outside of her comfort zone. With support, she navigated mindset challenges along the way, left the group practice and now is fully in her own and looking to expand services. This was her first 12 months of privatepractice.

Established Practices That Were Scaling

When your diary has been full for a while and the revenue is consistent, it's a natural next step to want to move from a predominantly 1:1 service delivery model to a 1:many and that's what happened for this client. 

She was reaching a life stage where she wanted to reduced her work without sacrificing her income. She'd tried previously to create and run programs and courses but they'd never sold despite being of a high standard. 

During our time together, she launched her program and created a complete offer suite that now additionally generates recurring monthly revenue and attracts clients seeking specialised supports for a higher fee.


Having created a unique approach to helping her clients, this practitioner want to scale her business. 

During her time in the program, she was able to recruit and train team members to deliver the service in different States around the country. This meant that she was able to build the business while doing less of the hands-on work. Her role became more about business management and she reduced her days while her business revenue started to increase. 


This client worked hard - she asked lots of questions, implemented strategies and while it wasn't all smooth sailing (one new team member went awol in the first 6 weeks!) she now has a business that fits her current goals and values.

Health issues required this lovely practitioner to reduce her hours. She also wasn't able to provide in-person sessions and was worried about how to support herself, her husband and her clients. 

She'd been in private practice for over 20 years but never had a website or marketed and knew little about the behind-the-scenes aspects of private practice as these aspects of business had been largely handled by others in the past. 

Her growth mindset and willingness to ask for help meant that by the end of the program, she had an online business up and running, the diary was full, she'd matched her previous income and was able to take time off for her own self-care without losing revenue or feeling guilty. 


Questions?

  • How does Practice Momentum Work?
    Practice Momentum is a private, 1:1 on-demand support program designed to fit into your busy schedule. This means you can reach out for help when you need it, whether it’s between client sessions, during school pick-up, or whenever inspiration strikes.
  • What happens after I've been accepted?
    You'll receive a Welcome email containing instructions on how to get started. You'll complete a comprehensive business assessment and then together, we will create a personalised business plan for your practice that you will implement with support from me and from our lovely and very active community.
  • What's the time commitment?
    Practice Momentum is designed to fit into your life without overwhelming you. You’ll have access to support whenever you need it, so you can reach out as often or as little as you like. There are no weekly time requirements.
  • Do you guarantee results?
    Just like as therapists we can't guarantee results, the same goes for coaching. If you show up and do the work, there's every opportunity for you create the successful practice you want.
  • Are you a qualified coach?
    Yes, I am a certified Coach and hold additional business and coaching qualifications. If you are looking for coach, ask if they are qualified - many are not.
  • What if I'm already booked and making money but want to move to a 1:many model?
    Please contact me for information about the Momentum Ascend™ business program. My email is support@brooklynstorme.com
  • What happens after I apply?
    Applying takes just a few minutes and it's best to prepare so that you can submit a strong application due to the competitive nature of the application process given the limited places available.

    You will be contacted within 24-48hrs (2 full working days) to notify you of the outcome of your application. If successful, you will be invited to attend an interview. If your application is not successful this time, you will be provided with feedback as to why and you will be provided with recommendations of what to do to strengthen your application in future rounds.

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