Business Stuff. But Like, Therapist-Friendly.
Grow your private practice in a cancellation
And get back to doing what you love.
Every month, you get one tool, made by me, tested by our peers, that fixes one common problem in your private practice (and I promise it won't involve anything called a "sales funnel" or require you to make an Instagram reel about your morning routine 
).
). You've got a qualification (maybe two), you can help people work through their deepest traumas, but ask you to find clients, pay yourself, or get a booking from Instagram
and suddenly you're Googling "what is a LinkedIn" at 2 AM in tired desperation.
But here's the thing.
The problem isn't you.
You get one solution that fixes one real and common private practice problem, like how to get people to actually call you back (I'm totally giving side-eye to Psychology Today
) or what to do when someone asks about your fees (so you can stop panic offering discounts or agreeing to work back late on a Friday).
) or what to do when someone asks about your fees (so you can stop panic offering discounts or agreeing to work back late on a Friday). 
You'll get one complete tool every month, intentionally created to solve a common pp problem (it's the opposite of trying to assemble flat pack Billy Bookcase
from IKEA minus the allen key).
Every tool has been reviewed by our peers and colleagues to make sure that it is easy to learn and implement using free software ie Google Docs & Canva
No tech wizardry required.
Just between us, I used to think that the business side of private practice would come naturally 
I mean seriously...how hard can it be? You just get a name, buy the matching domain, make a logo in Canva and publish your website. Right? But sitting there in my stylish office with my new Mac after I'd done those things, and not having any clients to show them off to, I began to notice that strange niggle that none of us likes, the niggle that tells you something's off but you don't know what...
and publish your website. Right? But sitting there in my stylish office with my new Mac after I'd done those things, and not having any clients to show them off to, I began to notice that strange niggle that none of us likes, the niggle that tells you something's off but you don't know what...I felt totally lost about how to generate referrals and none of the things I'd been trying were working. I joined a private practice community and even though I was bursting with enthusiasm to be the star pupil, it didn't take long for me to get the 'ick'. The group leader was all about tactics that made want to have to a shower...well, 10 showers.
But in saying that, it wasn't all bad because I realised as a result, that I loved a strategy. And so from there, my quest to find the perfect strategies began.
After binge-downloading 6 months worth of broadband data in the space of a week subscribing to mailing lists just so I could get my hands on the freebie that was going to solve all my problems but never did, I learned a few important things.
➜ Most how-to guides for private practice should really be called 'how-one's because they never give you all the info you need to do the thing (I know you're nodding 
)
➜ Most webinars promise the world but begin with time wasting banter, move into the speaker's bio, tell you three steps (but not how to do them) and finish with a pitch that goes longer than the Never Ending Story
➜ And the things I did pay for (with my savings that I was VERY precious about), were mostly just half-solutions. I felt robbed and worse, I was still right where I began, just more confused, more broke and more worried
I'm not gatekeeping anything. In fact my resources give you the actual steps you need (not just the first 3 of 27) with walk throughs and support resources plus they've been battle-tested by other therapists so you know they can work for your practice.
Even better, they are deceptively easy to do (one therapist referred the strategy she tested for me as 'suspiciously easy' 
) and for the most part, can be done in a no-show. And even better than that? If it gets you just one booking, it's more than paid for itself.
➜ You spend an hour designing a post in Canva
... and then don't post it
... and then don't post it 
Think of it as monthly confetti for your business because seriously, once implemented there's going to be cause to celebrate. On the 15th of each month you receive a brand new product made by me that has been created to help you more easily attract clients, increase your bookings, boost your revenue, simplify your practice and more. Basically, I'm taking all the problems therapists in pp have shared with me and am giving you solutions for them that are fresh and new, that work, are easy to do and feel fun 
.
No hour-long webinars, no welcoming the late-comers and I'm not even going to read from slides (ha!). Each bite-sized training dives right in and shows you step-by-step what to do and how to do it. It's the guidance you need minus the "let me know where you're from in the comments" on a video you can't fast forward, BS 
.
Each month's drop also comes with things like Canva templates or done-for-you content / copy, scripts, plug-and-play processes and time-saving goodies like that. As I made each resource, I thought hard about what I could give you to go with it, that could significantly cut down the time, stress and drama for you so that you can actually implement it.
Depending on your vibe, you're probably a therapist that gets frustrated by cancellations OR you're loosening your tie and dancing in your chair to your fave Spotify playlist (in a way that doesn't bring the counselling profession into disrepute cuz #codesofethics). Now you're going to get even more excited because you'll be able to dive into this month's drop. I'm sure there's a study somewhere that says you do much better work in Canva with tunes, right? 
Every resource has been tested by therapists to check that it works, is easy to implement and can be set up and ready to go in roughly the time you'd have on your hands when your 9am fails to attend but didn't give you the heads up first. I don't share anything I make or sell without testing it (cue nod to 15 years full time study at Monash Uni 
)
In addition to random complimentary upgrades of resources (because who doesn't like a free upgrade?), you can also request products. Just let me know what you're struggling with and I'll create something to solve it (or at least try to) and if the therapists that test it say it works, I'll add it to the monthly drop schedule. I LOVE solving private practice problems plus helping people is my love language, so there's that...
Watch the bite-sized training video(s) and follow along.
Make a copy of the goodies ie Google Docs, Canva templates, things like that, to edit for your own private practice
Like magic for your business
(but with templates)
And I LOVE Canva (it's legit one of my happy places though my folders are completely disorganised ). When I'm not busy 'playing' in there, I'm usually helping big-hearted therapists with really big problems, like finding clients, paying themselves and...all the things.
In the past, I've created really comprehensive private practice marketing courses along with courses in how to start and grow a practice, but I also know that 70% of the time, therapists don't complete them. Yep. It's a thing.
Do you know why? Because they're SUPER....DOOPER....busy.
You need quick things that are easy to do, don't cost the price of the latest Nespresso machine (or my personal favourite, the T2 Christmas advent calendar 
) for the practice and can be deployed quicker than you can say 'cancellation'.
And they have to work.
So I'm bundling up all of my 30+ years in private practice, the wisdom that's been gained along the way helping therapists plus my excitement about creating solutions for you that are fun, quick and easy (no Tinder puns intended).
☓ You want me to do it for you. You'll get everything you need so that you can do it yourself. You're good at learning 
☓ You don't actually think this is going to work for you. What ever you think is so, will be so 
