COUNSELLORS,  PSYCHOLOGISTS & SOCIAL WORKERS
Everyday, AI refers clients to therapists
if it can't find your practice, you could be missing out

The AI Discoverability Playbook is a step-by-step practical resource for counsellors, psychologists and social workers who want 

referrals on autopilot

Sound familiar?

You Googled your practice and 
it didn't come up in the AI recommendations

 You tried using different ways of searching and maybe in the end, it came up but it's left you wondering that if you had to work this hard to find it, will a client? In the end it felt all too hard or overwhelming and you told yourself 

you'll deal with it later. 



But here's what's happening while you wait.




Someone types "I need a trauma therapist in [your suburb]" into ChatGPT and
is given a list of three practices

 and one of those other practices gets the booking
...which is frustrating because you know your website is good. But what you may not know is that your website isn't the issue here. Websites and Google work by ranking - your business gets ranked against others and the 'winners' are shown to potential clients. 

But AI works differently which is why it needs a different approach.

WHY I MADE THE PLAYBOOK
Clients started to say that they are using ChatGPT to find therapists
and that made me sit up!


I've been coaching counsellors, psychologists and social workers to market their private practices for years and I know what moves the needle when it comes to being found by potential clients.


Things changed with AI being introduced in 2023 and again in late 2025, when it officially started recommending therapists to clients who were asking for them, i.e. "who is the best trauma therapist in my area?" 


It was very exciting and therapists started to see if their practice was appearing. But, when it wasn't, their instinct was to update their website,  do more work on their SEO and update their Psychology Today or Google Business profile. But none of it worked.


Because of my training and AI qualification, I understood that the problem was happening because their business 


hadn't been set up in a way that made it easy for AI to find them.


It's a simple fix for someone like me who's obsessed with marketing and AI but can be daunting for someone who's not. 


I wanted to help and I also knew that most therapists in Australia (80% according to the workforce data) aged 45+. They don't necessarily want or have the time for yet another learning curve and the frustration that comes with it.

The easiest way for me to help them get their practice found by AI and recommended to potential clients was to create something that was easy to use, could work for even the busiest practitioner, and didn't require anyone to be tech savvy.


INTRODUCING

The AI Discoverability Playbook for Therapists

Your step-by-step interactive guide with ready-to-use copy-and-paste prompts that get your practice noticed by AI

(so you can start getting referrals on autopilot)

Look, I get it


It's more work that you didn't ask for and maybe you'd rather go get a tooth pulled than spend more time on your marketing. But I also know what it's like to feel behind, to see other practices thriving and flourishing and to sit in an eerily quiet consulting room refreshing Halaxy and try your darndest to manifest a booking. 

You deserve better than that. And that's why I have simplified this for you as much as possible.





I'm giving you my proven prompts for
the 7 fastest ways to get your private practice found by AI!

Assess Your Current AI Discoverability

You will start with a self-evaluation. Use my playbook and find out exactly what ChatGPT, Gemini, Bing and Perplexity currently know about you. This becomes your baseline. Fun fact: Most therapists are surprised by what they find here!



Get Bonus Boost For Your Google Business Profile

Google Business Profile is free and one of the most direct ways to improve your AI discoverability. You will discover what Google needs in order to confirm your practice is real, active, and trustworthy and you'll be able to quickly re-work any problem areas!

Audit Your Website Content for AI

AI reads your website. My playbook will help you identify whether your current content would get your business recommended to clients. You'll also be shown what changes to make and get your very own action steps!



Amplify Your Directory Listings in a Flash

Directories like Psychology Today and the APS Find a Psychologist page are read by AI. This playbook gives you everything you need to write listings that convert and that AI can reference when recommending therapists.


Leverage Your Success!

Unlike SEO, AI discoverability compounds over time. So I've included this final section where you will set up a simple tracking system so you know when the referrals start shifting and what to focus on next. It also includes a built-in 8-week review that analyses your progress and tells you exactly what to do next. I mean, could it really be any easier?

Set Your Practice Up to be Found the Easy Way!

This is the core step. In a flash, I'll show you how to create a framework that actually tells AI platforms how to find you. This single section is worth the price of a 1:1 coaching session on its own. It won't take you long to do you and once you've done it, you'll instantly see why it was so important!

BONUS: Get More Visibility for Your Content

If you have a podcast, youtube channel or audio content, this BONUS section turns your existing episodes into a searchable library that AI platforms love. It's going to save you time and energy and get your practice in front of even more potential clients!

Every prompt written for you. Tested, proven and ready to use today
How it works
Purchase
Use
Grow


Not sure if you can do it?
My mum is 74yrs old and doesn't know hang to up a call on her iPhone but she was able to use use this without any drama and now loves showing my nephews how she's up with AI.
You could try and figure it out on your own

here's what it usually looks like

You start googling how to get your business found by AI and end up down a rabbit hole that feels exciting at first but then gets complicated quickly and you realise you need help

You add it to the list of things you want to do but you don't get around to it

You don't know where to start and find yourself in analysis paralysis

You get three paragraphs into a PDF you download from you-can't-remember-where, realise that none of it applies to private practice, and get frustrated for wasting more time

Nothing changes

Thankfully, you don't have to go through
any of that


I wrote this playbook to make your life easier. Every prompt is written and tested specifically for private practice therapists and every section shows you exactly what to do and in what order so AI can find your practice and start sending clients your way.


You don't need to understand how AI works

Or be tech savvy

Or go down a rabbit hole

You just need to use the prompts provided. And if you're already using ChatGPT or other AI, this is going to feel even easier.

WHAT HAPPENS WHEN AI CAN FIND YOU

You stop being invisible to the clients who are already looking for you

You get a referral resource that you can control

GP referrals and word-of-mouth are wonderful. They are also entirely outside your control. AI discoverability is something you can set up, improve, and build on over time.


Your results get better over time

AI discoverability is not a one-time task. Every update you make, every listing you optimise, every piece of content you publish makes you even more findable after you've installed my elements. Your results will continue to compound over time.

You attract clients who are already ready

A client who found you through an AI recommendation has already decided they want help. They searched, they were shown your name and they chose you. That is a very different conversation to a cold enquiry.

You look established from day one

Whether you have been in practice for two months or twenty years, the right AI discoverability setup signals to platforms that you are real, active, and trustworthy. This is very important for clients when choosing a practitioner.

Hey, I'm Dr Brooklyn Storme PhD

SPECIALIST BUSINESS COACH FOR WOMEN IN PRIVATE PRACTICE

I've been in private practice for 30+ years, first as a psychologist, then as a supervisor, and now as a specialist business coach helping women who are counsellors, psychologists and social workers to build their practices confidently.



I really love marketing and am excited about what's happening in the world of AI because there's so much potential for us as women in business. Right now, AI recommendations for therapists are on par with Psychology Today, according to the latest research. That's huge!


But, it's also a bit scary if you're not on top of all the AI stuff. In real terms, AI is new but it's already impacting practices and in this case, I'm talking about recommendations and referrals that it's making to your potential clients - clients you don't know even about.

It can't send work your way if it can find you and this has diddly you-know-what to do with your website. Completely different things. 

Don't panic. You can get ahead of this and be the 1 in 5 therapists that's using AI in their business this way. Everything you do from this point on will compound your results while people that start after you will be left to catch up. It's your advantage when it comes to getting clients. I want you to have an advantage.

.


FAQs
  • I'm not good with tech, will this work for me?
    Yes. Every prompt is already written for you. You copy it, paste it into ChatGPT or your preferred AI platform, fill in the details in [square brackets], and use it. If you can copy and paste text, you can use this playbook.
  • How long will it take to complete?
    The core sections take approximately 2 hours to work through, depending on how much info about your business you already have to update. Section 6 is optional. You can complete the resource in one sitting but it's probably easier just do one step a day over a few days, whatever works for your schedule.
  • How quickly will I see results?
    AI discoverability takes time to compound. In terms of AI finding you, it takes usually about 3-4 weeks IF someone was already in an established practice and had an online presence. Otherwise, for newer practices, it's more like about 6-8 weeks. Further to that, most practitioners notice a shift in the quality and source of enquiries within 4 to 8 weeks of completing the playbook which is why I thought it would be helpful to include the 8 week review section for you.
  • Refunds?
    No.Due to the digital nature of this product, refunds are not offered. If you have a question before purchasing, please ask: support@brooklynstorme.com
AI is already recommending therapists to your ideal clients.


The only question is whether you're one of them.


This playbook is the fastest way to change that. Seven key AI areas, every prompt written for you with simple [fill in the blanks inside the brackets], and a built-in system to measure your progress over time.
  • Total payment
  • 1xAI Discoverability PlaybookA$97
    -+

All prices in AUD

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Don't miss this amazing offer!

Special one-time offer, $37 on this page only!
The website might not be the first place clients find you but it's where 80% make the decision to book a session, which is why it needs to be set up to convert. 

Get a personalised check-up of your private practice website
Receive a video-walkthrough of tips and strategies based on your goals 
Know what's been getting in the way of attracting clients & bookings
Transcript included with clickable timestamps - jump to any section
Includes compliance recommendations to improve visibility
Delivered within 48hrs* (two working days - longer on weekends)
Loved by nearly 1000s practices in Australia, USA, UK, Canada & NZ! 

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Due to the digital nature of this product, refunds are not offered.

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